In The Spotlight
Celebrating 32 consecutive years of AAA Five Diamond service with recognition as the largest and longest running resort of its kind in Arizona, the Fairmont Scottsdale Princess has proudly shined in both local and national publications, as well as received some of travel’s most coveted awards.
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Press Releases
[Scottsdale, AZ, September 27, 2024] – On September 28, 2024, Toro Scottsdale by Richard Sandoval will begin igniting the tastebuds and imagination of diners, inviting guests on a culinary journey through the vibrant flavors and diverse culinary history of Central and South America. After a complete renovation, Toro’s atmosphere will be a sultry mix of textures that will accentuate the food and dining experience. Rich leathers, vibrant greens, moody lighting inside, the bright Sunset Bar on the patio outside all overlooks the 18th hole of the iconic TPC Scottsdale. Toro Scottsdale will be open for lunch and dinner, with a weekend brunch offering shortly after opening.
A Toro dining experience will ignite a sense of mystery in diners, with unexpected pairings, unique flavor profiles and an inventive menu developed by chef Gage Smit, who worked with chef Richard Sandoval to encapsulate all that is Toro Scottsdale. Toro's culinary philosophy is a harmonious blend of elevated sophistication and inviting accessibility, embodying the essence of contemporary Latin cuisine without borders. Drawing inspiration from the culinary traditions of Colombia, Mexico, Brazil, Venezuela, and beyond, Chef Richard Sandoval's vision celebrates the diversity of pan-Latin cuisine.
“I’m excited to share this new chapter of Toro Scottsdale with our guests,” says Jack Miller, regional vice president and general manager of the Fairmont Scottsdale Princess. “The dining experience at Toro will represent more than a meal – it will be an event. One that will surprise and delight guests, leaving them excited to return and see what’s next. Toro definitely has something to say, but it might take you a time or two to figure it all out.”
South American cuisine has been heavily influenced by Chinese and Japanese immigrants who came to the continent beginning in the mid 19th century. Other influences include those from African and European immigrants – with staple ingredients consisting of corn, potatoes, quinoa and legumes. Reflecting these influences, the wide ranging menu will include sushi, ceviche, steaks, tacos, fresh fish and more, including grass fed beef sourced from Argentina. Dynamism in dining will be central to the Toro experience, with many tableside activations, including the popular La Bomba dessert and new tableside churrasco experiences.
"We are excited to share Toro with the Scottsdale community," said Chef Richard Sandoval. "Our menu reflects the passion and depth of Latin culinary traditions, interpreted through a contemporary lens."
The Toro Scottsdale story is one that embraces fire, flavor and fervor; led by general manager John Adams and executive chef Gage Smit, the Toro Scottsdale team approaches what they do with intensity and devotion. Beverage director John Wilhelm has replaced the previous rum forward cocktail program with one that focuses on underrepresented South American wines, complex smoked cocktails and beverage pairings that will make a meal complete.
Smit has a background befitting of an executive chef for Toro Scottsdale. He was born and raised on a 10 acre Banana farm in Maui, HI, which instilled in him an enormous respect for the land, food and how to prepare it. The culinary diversity and emphasis on Asian flavors are abundant in Hawaiian food - bright acidity and fresh seafood – so it was a natural fit when he took the lead in the kitchen at Toro.
In addition to the new menu and updated concept, guests will enjoy a total transformation of the restaurant. The restaurant will maintain its sweeping view of the iconic 18th hole of TPC Scottsdale, providing a unique setting for a unique experience. The Sunset Bar is the heart of the patio at Toro Scottsdale, where guests can enjoy all the food and drink of Toro, while getting the Valley’s best photo as the sun goes down.
Inside, guests will enjoy a vibrant and energetic atmosphere with large windows, lush greenery and new custom plateware. Bright during the day and moody at night, the ambiance works in harmony with the menu – bright and light sushi and fresh fish; deep, flavorful beef dishes. Paying homage to the Sandoval philosophy of old hands, new ways, the plates in Toro are handmade by local artisan Christiane Barbato of Blue Door Ceramics. The plates are the physical manifestation of the culinary vision of Toro – carefully handcrafted, unique, high quality ingredients turned into something magnificent on the table. Each piece was meticulously chosen by Princess executive chef Conor Favre and Toro executive chef Gage Smit.
Toro Scottsdale features Scottsdale’s most diverse private dining and special event menu – perfect for weddings and other celebrations of up to 500 guests. Menus can be customized for any dietary restriction or preference – and in true Toro fashion, guests can have flamenco dancers, cigar rollers, fireworks, custom signage, and more to enhance their celebration.
The restaurant's commitment to authenticity and innovation ensures a unique dining experience for every guest. From savory tacos to inventive ceviches, Toro offers a fusion of tradition and modernity that caters to every palate. For more information, please visit ScottsdalePrincess.com/toro.
The Fairmont Scottsdale Princess is celebrating their 14th annual Freedom Fest 4th of July celebration. This year’s event will be bigger and better than ever, starting on Wednesday, July 3 and ending on Saturday, July 6.
The miracle of lights will be celebrated this year at Christmas at the Princess as The Fairmont Scottsdale Princess is set open to the public for it’s the 14th consecutive year of bringing families and the community together during the holidays.
Oh snap! This summer is going to be all that and a bag of chips. The ‘80s and ‘90s are back and flyer than ever at the Fairmont Scottsdale Princess, where parents will enjoy sharing with their kids all of the retro nostalgia that defined our favorite decades. SKATE at an outdoor roller rink, GAME your way through a vintage arcade and themed laser tag adventure and get your GLOW on at the Neon 9 mini golf course. On the weekends, get jiggy with it at our Let’s Glo Pool Parties and Dive-In Movies. As if there couldn’t be more, don’t miss fireworks every Saturday night. Raise the roof, because Summer at the Princess is rolling in hot!
The Fairmont Scottsdale Princess, the iconic AAA Five Diamond resort in Scottsdale, AZ has made planning your milestone trip easier than ever by launching the Celebration Vacations program.
Media Coverage
CNN.com - 15 Hotels That Go All Out For Christmas
Good Housekeeping: 30 Best Girls' Weekend Getaway Ideas That Are Relaxing and Budget-Friendly
Suite of the Week: Presidential Suite at Fairmont Scottsdale Princess
Awards & Accolades
Over the past three decades, we’ve had the honor of receiving numerous awards and accolades for our resort, restaurant, spa, and group experiences, in addition to our evolving green partnerships and legacy events. Below, you’ll find a comprehensive list separated by each category.
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Media Kit
Downloadable image library, press releases and press kit available through our public Dropbox folder.
Media Kit
Photography Guidelines
To ensure the comfort and privacy of guests staying at the resort, outside photography sessions for business or press opportunities are limited to a case-by-case basis.
Partnerships
At Fairmont Scottsdale, there are endless stories to tell! We utilize a variety of unique ways to tell those stories, and are always considering collaborations with new social media partners who positively align with our overarching brand and marketing goals.
When considering social media influencer relationships, we typically assess a variety of factors, including:
- Alignment with our brand ethos and demographics
- A specific pitch that tells a unique story and is connected, thoughtful, and locally inspired
- Original, high-quality photography
- Examples of other collaborations within the travel industry
- Authority and visibility via a personal brand or professional affiliation
- Media kit
- Preferred dates of stay
- An analytics PDF report from HypeAuditor, outlining Instagram audience quality, demographics, engagement, etc.
Interested in partnering with the Fairmont Scottsdale Princess? Please fill out and submit the below influencer collaboration request form to be considered.
Enquire NowDonation Requests
- All requests must be made in writing on the organization’s letterhead and can be mailed to the resort’s street address, emailed to scp.donations@fairmont.com. All requests are reviewed by the Donations Committee.
- If the resort is able to make a donation (typically an overnight stay) the gift certificate will be processed and sent to the contact prior to the event.
- Due to the volume of requests we receive, we are unable to respond on whether a donation request is being granted.
- To have a sense of what the committee is looking for, here are a few guidelines:
- Must be a 501c3 non-profit organization, preferably in the local community
- It must benefit a wide number of people
- When we donate, it often is for a silent auction for a fund-raiser
- We are unable to make cash donations
- Preferably charities that benefit children or families in need